By admin On May 8th, 2010
Considering the number of sites on the internet and the different types of advert strategies being employed it can be very difficult to determine which sites apply an effective PPC advertising strategy that results in improved traffic at a modest cost. Taking a chance on any advertising strategy or platform may result in a huge loss of time and material resource but we can always have a look at the following top sites to take our cue from them. Google AdWords is amongst the leading advert sites in the world though it is quite expensive placing an advert on this platform it is the toast of most people because it generates the highest traffic online.
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By admin On May 3rd, 2010
Guerrilla marketing is a term used to describe unconventional marketing tactics, particularly those with low cost or no cost, which rely on time, energy and imagination rather than a big marketing budget, so they are ideal for the cash-strapped small business in the present economic climate.
The idea is to target customers in unexpected places, in unexpected ways, to get maximum results from minimum resources and create a unique, engaging and memorable brand experience.
Here are just 10 innovative marketing ideas to get you started:
1. Run a competition to win advertising space on your site. This is a no-cost prize you can use to market your website: free for you but valuable for others.
2. Leave your business card in unexpected places: for instance pop one inside every book in an appropriate section of the local library.
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By admin On February 26th, 2010
The advantages of a buy-sell agreement are well known to owners of closely-held businesses and their advisors. First, a buy-sell agreement creates a “market” for what would otherwise be an unmarketable asset. Second, a buy-sell agreement assures that the financial security of the deceased or withdrawing owner’s family will not be tied to the future success of the business. This is particularly important to the business owner who feels that the business will likely flounder in his/her absence. Third, the remaining owners do not want to be in business with a withdrawn, and now inactive, “partner” nor with a deceased owner’s spouse or children. Finally, if properly designed and drafted, a buy-sell agreement can help fix the value of a deceased owner’s interest for estate tax purposes.
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