Business & Financial

SAN DIEGO, CA, March 21, 2010 /24-7PressRelease/ — Spring travel begins and there are several types of socks that can be used in travelling to make your journey more comfortable and safe. There are two types of socks ideal for travelling, non-binding and compression. A non-binding top means they do not have elastic in the top like regular socks. This helps reduce constricting your circulation, pay attention if you see sock ring imprints on your leg. The other option is compression socks, which apply pressure to enhance circulation. If you have the sock ring imprint when you remove your socks, you need to investigate if you need a non-binding sock or compression sock.

How often do you screen your calls?

I’ll guess that you screen them every time the phone rings…and if you don’t recognize the phone number, you let it go to voicemail. After all, if its an important call, they’ll leave a message right?

Maybe…Maybe not. But what’s the cost of letting it go to voicemail?

Advertising Agencies, out-of-town video producers or corporations that need to book a videographer right away often won’t leave a message. And if they do, by the time you call them back, they will have already booked another shooter.

In the past week, I’ve let two such calls go to voicemail and both actually left messages regarding the immediate need for a videographer. I checked both messages a couple hours later and when I called them back, both had already booked other videographers.

I thought to myself “Holy Crap! Really? They booked another videographer that fast?”

No matter the type of script you’re preparing, you can reduce recording and talent costs by consistently sticking to a few basic rules in preparing your voiceover copy for the engineer and talent.

First impressions are lasting. Whether you are a small business with a handful of mailboxes, or you are large enough to employ IVR (Interactive Voice Response) — first impressions are lasting. The voice your callers hear may be the first contact they have with your company. Put as much thought into that first impression as you would your other branding elements. No matter the size of your organization it is critical that the quality of recording is top-notch. I haven’t got all day! Don’t waste your customers’ time. Frustrated callers translate into hang-ups, lost dollars and lost business. Also, be aware that you may have non-English speakers calling, and adjust your greeting and options accordingly. State the company name and thank the caller for their interest. Make your opening friendly, clear and concise.

Customers, especially your most valuable customers, deserve appreciation and other forms of praise through the course of your relationship. Here are some pointers on how to provide these positive vibes:

1. Let them talk.
There are few things people enjoy more than talking about themselves, so let them do so. Spend
less time talking about the qualities of you and your company and more time listening to the qualities of your customer.

2. Pat your customer on the back.
When your customer asks an enlightening question or makes a good recommendation, give them due praise. Tell them you think they have a great idea. Don’t underestimate the power of making your customer feel smart.

3. Offer your customer quick praise and support.
That’s not to say you need to carry-out their every command. Rather praise and support them when it won’t be too much cost to you and your business. Try not to complicate problems with customers. They have more important things to think about.

The party services industry is a broad and large industry that encompasses services from the likes of party planners, inflatable rentals, tent rentals, children entertainers, clown service, table and chair rentals, videographer and photography service, catering service, concession machine rentals, DJ service and more. As large as the industry is and as many services as it encompasses, it still has one thing in common, it is in the service industry. This means that all companies provide a service, an intangible good to consumers. The quality of the service determines the quality of the company and its image to consumers. Just like the quality of products for retailers and manufacturers determine the success of the business, the quality of service determines the success of a service company. So what must you do to improve your company’s image and service?