Business & Financial

Authenticity advocates and heart-centered entrepreneurs cringe at the sound of this phrase – I know, I consider myself to be both. The idea of faking anything sounds terrible (and inauthentic) but I’ve discovered that the core intention of this advice has a lot of merit. (Are you gonna let one little word distract you from the wisdom?)

As with most good advice, there is a caveat… It’s great advice IF you are in transition to your next best self and you have a very clear vision of what that looks like for YOU.

The pitfall occurs when our definition of success is based on the life or business another person has created. We try to be like them, do like they do to the point where we start to sound like them, our websites morph into a mini-me version of theirs. And on it goes until your original vision is no longer visible. (But we’re modeling success – right? Um, thats a whole other conversation we could have!)

The party services industry is a broad and large industry that encompasses services from the likes of party planners, inflatable rentals, tent rentals, children entertainers, clown service, table and chair rentals, videographer and photography service, catering service, concession machine rentals, DJ service and more. As large as the industry is and as many services as it encompasses, it still has one thing in common, it is in the service industry. This means that all companies provide a service, an intangible good to consumers. The quality of the service determines the quality of the company and its image to consumers. Just like the quality of products for retailers and manufacturers determine the success of the business, the quality of service determines the success of a service company. So what must you do to improve your company’s image and service?

Coaching is actually a method of instructing, directing, and training people in order to achieve develop specific skills and achieve goals. There are different types of coaching which are life coaching, business coaching, and career or executive coaching. Each of these types applies to various needs that are identified by the person himself, or by coaching experts.

Life coaching aims to assist a person in achieving his personal goals in life. Moreover, several methods are used in life coaching just to ensure that goals are achieved. There are no standards as to the specific method to use, as long as it works for a certain person.

On the other hand, business coaching is solicited by individuals or group of people in the business world. This type of coaching is considered as the method of providing support and feedback to people to help them recognize and realize the effectiveness of their business ventures. Most specifically, business coaching is proven to instill certain work behaviors and attitudes like teamwork, accountability, communication, goals setting, sales, and strategic planning among others.

Let me get this straight; you show me ferns and you tell me you want to manage my finances?

Most entrepreneurs start a business based on a passion, a talent or a skill they have. They believe they have something that others can benefit from and will buy from them. The mistake most entrepreneurs make is to set up shop and go directly to the sales process, giving little or no thought to the most important piece of the business – marketing.

Let’s face it, without marketing, your business has little chance of succeeding. You may start getting clients to work with, but eventually, you will find yourself struggling to find clients who want to buy what you have, and burn yourself out.

Bring Them In The Door With Popcorn

You can pull potential new customers in through your doors and off of the sidewalk with just the smell of fresh, buttery popcorn. Renting a popcorn machine is inexpensive and popcorn machines are simple to operate. Your minimal investment will have new customers pouring in, initially for a free bag of popcorn, but they will stay and shop when they see what you have to offer.

Today’s economy is hard on everyone. The chance of getting something for nothing, even if it is a bag of popcorn, will encourage far more visitors to your store than a “SALE” sign out front. There is just something comforting about an old-fashioned popcorn machine and paper serving bags and over-sized saltshakers that puts people at ease, making them more likely to stay and shop.

Keep Them In With Special Offerings